LEKHASHREE.WORK@GMAIL.COM
Paris,France/
This project is an Independent Fashion Analysis of the Alexander McQueen SS23 collection. It employs a semiotic framework to decode the show's artistic vision, focusing on how elements like the human eye inspiration and the bubble dome setting communicate deeper meaning. Beyond brand context, the analysis serves as a personal reflection, linking McQueen's masterful storytelling to the creator's own design approach, such as their Detox.exe project, and outlining the end goal of becoming a Creative Director
client
role
time line
The Ask
• Conduct an Independent Fashion Analysis.
• Focus on the Alexander McQueen Spring/Summer 2023 runway show.
• Analyze the brand's financial/scale context and positioning.
• Use a semiotic approach to interpret meaning.
• Connect the brand's narrative to personal career insights.
The Design
• Chosen Subject: Alexander McQueen SS23 Runway Show.
• Inspiration: Transforming the human eye into an extraordinary collection.
• Runway Setting: Old Royal Naval College, Greenwich.
• Decor: Giant transparent bubble dome (cosmic/otherworldly feel).
• Connotation: Suggests looking beyond the ordinary and connecting fashion to
identity/spirituality.
• Aesthetic Focus: Merging art, symbolism, and craftsmanship.
the development
•Methodology: Used a semiotic framework.
•Analysis Sections: Included Theoretical Framework and Semiotic Analysis
(Denotation/Connotation).
•Denotation Details: Cataloged color palette, silhouettes, fabrics, accessories, and
setting.
•Industry Context: Researched SS23 trends (storytelling, craftsmanship, historic
symbolism).
•Brand Context: Included revenue estimates (around US$670.5 million annually) and
Kering Group context.
the takeaway
• Reinforced understanding of luxury brand positioning.
• Applied semiotic analysis to interpret fashion codes.
• Ability to connect details (the eye) to a powerful narrative.
• Confirmed goal of becoming a Creative Director/Fashion Entrepreneur.
• Learned the value of precision and intention in design.
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