LEKHASHREE.WORK@GMAIL.COM
Paris,France/
Satech is a Philippines-based fintech company that builds cashless, automated, and technology-driven parking payment solutions for commercial establishments, residential complexes, and smart-city infrastructure.They combine financial technology + intelligent mobility systems to make parking transactions seamless through QR payments, NFC, card payments, autopay, and real-time parking management dashboards.
client
role
time line
The Ask
Satech approached me to create a complete brand identity for their fintech-based smart parking solution.
They needed:
A brand that communicates trust, technology, and financial reliability
A visual system that reflects cashless transactions and smart mobility
A design suitable for apps, dashboards, payment terminals, and marketing
A modern identity to position them as a leading fintech mobility partner in the Philippines
The Design
I crafted a minimal, modern, and scalable brand identity built around fintech precision and seamless flow.
Key Design Deliverables:
Logo Design: Clean geometric mark inspired by motion, connection, and digital transactions
Color Palette: Tech-focused tones balanced with trustworthy financial colors
Typography System: Simple, bold, and highly legible for digital interfaces
Iconography Style: Line-based icons representing flow, automation, and contactless payment
Brand Guidelines: Full system covering layout, UI elements, patterns, and usage rules
Visual Language: A fluid, structured identity that works across app screens, dashboards, and parking systems
Light up an industry by lighting up the room.
the development
I developed a fully functional, scalable brand ecosystem for real-world use.
Development Deliverables:
UI-ready Components: Buttons, forms, dashboards, QR screens, payment UI
Digital Templates: Social media, presentation decks, advertisements
Marketing Assets: Product sheets, infographics, service explanation layouts
System Application: Branding applied to terminals, entry/exit boards, digital kiosks
Brand Rollout Plan: Guidelines for consistent implementation across their network in the Philippines
the takeaway
The Satech project strengthened my expertise in designing fintech-driven brand systems that balance trust, technology, and real-world usability.
By transforming a complex parking payment solution into a clean, modern, and scalable identity, I ensured Satech can confidently position itself as a credible fintech mobility partner in the Philippines.
This project reinforced my ability to:
Understand deep industry problems
Convert technical systems into simple visual communication
Build brand identities that work across digital products, physical environments, and financial touchpoints
Overall:
The project delivered a brand that not only looks modern—
but can grow, adapt, and scale with Satech as they expand their fintech ecosystem.
[ click the button]
