LEKHASHREE.WORK@GMAIL.COM
Paris,France/
DéjàVouge is a contemporary fashion label that fuses timeless elegance with modern, global aesthetics. Rooted in luxury-inspired and vintage influences, the brand evolves these classic elements for the tastes of Gen Z and emerging fashion culture. DéjàVouge is defined by refined silhouettes, distinctive motif-driven prints, and a strong sense of visual identity. Every piece balances creativity, sophistication, and effortless wearability. Positioned as a destination for elevated and memorable fashion, DéjàVouge embodies the feeling of something familiar returning with a fresh perspective — a true déjà vu reimagined for today.
[client]
role
time line
The Ask
Required creating a cohesive brand identity blending vintage luxury and modern aesthetics for Gen Z.
The key deliverable was a logo conceptualized to symbolize cyclical nature and stylistic return (déjà vu).
Demanded defining the entire visual language, including typography, color palette, and distinctive motif-based prints.
The Design
The design centered on creating a refined visual system that embodies timeless elegance and cyclical themes.
The core concept was realized through the logo mark, serving as a powerful metaphor for style cycles and return.
Selected a refined color palette and high-end typography to balance vintage and modern aesthetics.
Aesthetic choices balanced creativity/sophistication with functional effortless wearability.
Light up an industry by lighting up the room.
the development
Focused on translating the design concept into tangible assets across all customer touchpoints.
Included the meticulous refinement of the logo mark and creation of motif-driven prints.
Designed packaging and product materials to ensure consistent communication of sophistication and theme.
the takeaway
Success was achieved by anchoring the modern brand narrative in a single, rich metaphor to convey timelessness and cyclical style.
The project proved that a strong, unique visual identity is crucial for appealing to emerging fashion culture.
The brand's identity is effectively driven by its use of refined silhouettes and distinctive prints.
The result is a strong foundation that positions DéjàVouge as a memorable destination for elevated fashion.
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